SINCE 2013
It all started in 2013, in a small agricultural building in Saint-Lucien, near Drummondville. Dany Lefebvre and Marie-Ève Parenteau founded Vert Médical, one of the first regulated cannabis projects in Quebec. With limited means but plenty of boldness, creativity, and perseverance, the foundations were set.
In 2016, Vert Médical was sold to Canopy Growth Corporation. This step allowed the team to consolidate its practices, strengthen its logistical and regulatory expertise, and prepare for what was next. An essential learning period.
In the summer of 2020, the project returned to the hands of its founders and was renamed Bleuh. From then on, the business model was refined around a clear objective: the customer experience. A solid network of cultivation and processing partners was established, and the first Bleuh products hit the market in 2021. Guided by discipline, resilience, and mastery, Bleuh quickly established itself as a benchmark in the Quebec market.
Today, Bleuh continues its growth in Quebec and Ontario, with a mission: to offer a premium recreational cannabis experience and to move consumers from the illicit market to a regulated, reliable, and innovative one.